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This Corporate Battle For CNN Shows The Extent to Which Broken American Media Now Is.

This past Thursday night, as rumors swirled concerning the Brown University gunman, the network's Kaitlan Collins took to social media, highlighting the uncertainty and directing people to her channel's 9pm newscast.

Although it is by no means a impeccable news source, her message rang true for numerous observers. It stands as one of the outlets where you can find reality-based and largely dependable reporting – particularly during fast-moving events such as the one unfolding near a New Hampshire storage facility.

A Precarious Position Amid a High-Stakes Struggle

Yet CNN, now middle-aged, finds itself in a uncertain position as two giant media corporations vie for ownership of its corporate owner, Warner Bros Discovery.

Regardless of who wins, the future of CNN has been drawn into a high-stakes game of corporate ownership, not as a question of what benefits the information-seeking public.

“This represents another instance of the profound systemic issues with origins in many years of governmental choices,” noted Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the Penn.

The debate about who will own Warner Bros Discovery – could it be Netflix or Paramount Skydance? – misses a more important point.

“It gets presented as a corporate drama with key players as the central actors, but there is scant discussion of the common good,” Pickard explained.

The Additional Layer: Political Influence

The network's predicament is complicated by Donald Trump’s longstanding stance about a network he has frequently denounced as perhaps his primary “fake news” foe.

Recall the shouts of “CNN sucks!” at Trump's rallies, his administration’s punitive revocation of reporter Jim Acosta’s press credentials, or his clashes with Collins in press briefings.

Trump now claims that the network requires new ownership. You can read that as ownership that will protect him from negative coverage and examination. That is a factor in why he seems to favor Paramount Skydance, which has made a hostile bid.

He has grounds to favor that company more. For one thing, it is run by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.

The company, parent of CBS News, also recently appointed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the top editor of that storied news network.

A Possibility of More Instability

Notably, if Netflix is successful, CNN and other cable outlets would first be carved out into a independent unit. Such a move could be a welcome development to many at the network, but it’s not exactly a safe harbor. That arrangement could position CNN for a future sale. It never ends.

If you ask Timothy Wu, a great deal of this is a violation of antitrust statutes, anyway. The prominent critic of big tech’s dominance wrote recently that anti-trust laws should disallow both deals.

“Each proposed deal would be bad for the country, and both should be opposed by the government,” Wu recently wrote.

The Bigger Problem and a Way Ahead

Regardless of the resolution in this situation, the larger issue endures.

“Our current system is a very system hostile to democracy, but we ought not succumb to learned helplessness,” Pickard noted. Regulatory choices – originating in the 1930s and 1940s – helped to foster this profit-obsessed monster, and revised policy decisions can fix it.

Can reform occur in an era where the top communications regulator won’t even affirm that the agency is independent? Reform is highly improbable now, but that should not imply it will never happen.

Measures that bolster independent news organizations, reinforce local journalism, subsidize public media, and prevent the consolidation of media power in too few hands are not only possible – they are vital for a healthy democracy.

Regarding media ownership, size does not equal quality. And news organizations such as CNN cannot be tools in the newest acquisition battle.

By

Toni Sullivan

A tech enthusiast and digital strategist with over a decade of experience in driving innovation and growth for businesses.

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