Users will soon have a fresh option that enables them to lessen the quantity of artificial intelligence-produced media appearing in their streams. This move comes as the platform revealed that it currently hosts in excess of 1 billion AI-generated clips.
Testing and Rollout
The update is in a pilot phase over the next few weeks before a full-scale release. This development comes amid a increase in AI content, fueled by new video-generation tools.
AI Content on Other Platforms
It has been noted that approximately 10% of the fastest-growing video streams on a competing service exclusively feature AI-generated videos. A large amount of this material is classified as low-quality AI content, a term for inferior, mass-produced content that is frequently absurd or surreal.
“We know from our community that a lot of users appreciate content created using AI tools, ranging from digital art to educational videos, and we intend to offer the community the option to see more or less of that, depending on their own likes,” commented a company executive.
Volume and Proportions
The service disclosed that there are currently over a billion videos on its app tagged as made with AI. Collectively, over 100 mn media items are added to the service every day, making AI-generated material a relatively small percentage of its total content library.
Customizing Your Feed
Viewers will be in a position to reduce or increase the level of AI content they see by using the content preference setting in the app and picking AI-made media. Further subjects that currently be adjusted under the filter cover current affairs, fashion, aesthetics, and movement.
AI Disclosure Rules
The platform’s policies mandate users to tag “realistic” AI-made content, and it bans harmful AI impersonations of public figures or critical incidents. Any believable artificial content that is unmarked can be taken down under its terms of service.
In addition, the service will henceforth add an AI-generated watermark to content created with its own AI tools, or identified by an industry-wide initiative for spotting content made by AI. This action is aimed to deter users from seeking to evade the tagging system.
Responsible AI Funding
TikTok is furthermore launching a $2 million awareness program for professionals and groups to develop educational content about using AI responsibly. This program will assist educational bodies focused on teaching coding and technology.
Moderation Strategy
TikTok has supported its content review process, amid discussion over plans to cut jobs for numerous content moderators in Britain. The company is expected to eliminate 439 jobs in its user protection division in its British office, with worker representatives and online safety experts expressing worry that staff are being displaced by AI moderation.
A trust and safety lead explained that staff-based oversight would still have a role, but automated tools can shield workers by eliminating the most harmful content prior to it is viewed by staff. The company reported a 76% decrease in explicit and harmful content seen by safety staff over the last 12 months due to reliance on its AI tools.
“We think that it’s essential to balance people and machines to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we also think it’s very important to minimize viewing of dangerous material as swiftly, which is why a extensive automated help is proving valuable operate efficiently.”
